More and more companies are turning to LinkedIn as the ‘go to’ place in finding prospective candidates and an increasing number of job seekers are seeing merit in being visible on the network. Creating a tidy, professional and well written LinkedIn profile now is absolutely key in getting noticed by recruiters. LinkedIn is a professional network but being part of the wider online social media family, people often forget that and end up producing profiles that might be better suited to other social networks. Here are 5 things you need to take on board when crafting a decent LinkedIn profile and presence:
Do not name and shame: There was a member I came across recently who posted on his LinkedIn update of how chuffed he was feeling at leaving his current company and could not wait until he started with his new (nicer) employer. Regardless of how you feel about your job or any other issue, do not make it personal. Remember if things were to take a turn for the worse after posting such updates, you are responsible for what you post online and will suffer the consequences.
Pictures: Do take the effort to post a decent picture of yourself as it will add weight to your LinkedIn profile. Some points to note would be to get the background right (light blue or white is ideal), avoid pictures that include you posing with members of your family, as someone else, with friends on a night out however sweet that may look to you, and avoid pictures that you look absolutely miserable in.
Language: Look out for typos and be clear and concise in your language. Explain what you do and avoid going off on a tangent. Use keywords to be found so that you come up easily on searches.
Contact Information: Let other know how you would like to be contacted. If you are not an active LinkedIn user, let others know. The more detail you give the better, and also save time getting unnecessary emails. Moreover, also keep contact preferences up to date.
Updates: Post relevant updates that your network will find appealing. Keep politics and religion out of it. If you want to post updates of that nature, you can do that on other online networks. LinkedIn is a professional network.
Remember, you want to stand out well on LinkedIn so keep it simple and sensible.